WHY APB?
Life is busy. Between work obligations, family commitments and everyday life, finding time to train can feel overwhelming.
At APB, we believe that great coaching isn't about asking you to train more.
It's about helping you make the most of the time you already have.
With smart, consistent, 1-1 coaching from people who get it, we work together with you to make your ambitions possible.
SWIM
BIKE
RUN
What sets us apart?
Training built around
your life
Not the other way around.
Whether you're getting started, chasing a personal best, or training for your 10th Ironman, we'll help you make the most of your time, not ask you to find more.
We believe that with a plan that fits around your commitments, you can reach your goals without feeling like you have to choose between life and sport.
And with unlimited communication, when things change for you, we can adapt your training accordingly.
1-1 in-person coaching
Real coaching, not a one-size-fits-all approach.
Whether that’s joining you for your next run, bike ride or swim session – we’ve got you covered.
Our coaches can provide detailed 1-1 stroke analysis and help you to nail your run form and technique, right by your side.
Find out more about how our 1-1 coaching can work for you.
Complete support
We cover everything from choosing the right race and planning a season of training, to the fine details of race day preparation, and everything in between.
Our extensive network of physiotherapists, nutritionists, strength coaches, osteopaths, GPs and female health specialists are on hand to help with every element of your training.
We can also advise on equipment choices such as bikes, wheels and wetsuits based on your budget and goals.
Coaches who’ve been there
Our team of coaches have decades of combined experience as ex-professional athletes, physiotherapists and bike fitters and know what it’s like to train for demanding endurance sports around work and family life.
We’ve walked the walk, and we use our experience to help you achieve your goals.
Proven results
From first timers to Age Group World Champions. The results speak for themselves.
Our coaching has helped our clients to achieve goals they once thought were out of reach, from a sub-9 Ironman to 100-mile Ultras, marathon swims and everything in between.
Whatever your starting point or goal, we’ll build the training plan, strategy and confidence to help you get there.
what Our Clients Say
"Icannot recommend the APB team highly enough!"
When I started coaching with APB in 2021 I couldn’t swim freestyle and was frustrated with chronic running injuries. Since then, and with the help of Laura and Mat too, I have completed 5 x 70.3s and counting, and qualified for the World 70.3 Champs in 2023.
For 3 years now, I have not taken any forced breaks due to injury and have developed a real passion for the sport. I cannot recommend the APB team highly enough.
Charlie, Lawyer
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